All throughout Ayn Rand's novel Atlas Shrugged, the mysterious presence of John Galt
lurks in the background.
"Who is John Galt?" is the portentous question running throughout the story.
When the public discovers who he is, it's in the form of a radio address.
Of course, a television broadcast would have been even more effective, but only about half of U.S. households had televisions in those
days, so radio made more sense. It's a shame: imagine how mesmerizing Galt would have been had he hacked into TV and appeared on every screen in the country.
On the other hand, he could have distributed a 100-page treatise to every doorstep in America.
Loser.
If you want to tell people that everything they know
is based on lies, and that the system they live in amounts to institutionalized injustice, you'll need to get in their faces.
Nobody is going to read your treatise.
(In fact, Bennett Cerf of Random House, Rand's publisher, urged her to drop the Galt speech altogether; it merely repeated the book's themes, he said. "Would you edit the Bible?" she asked. The speech
stayed.)
Lesson: sometimes the printed word just won't do.
In our day, video is king:
-- for engagement (check out the Facebook numbers on videos if you don't believe me);
-- for building an audience;
-- for
sales.
Your competition is too timid, or too tech averse, to dive into video.
But in 2017, it's easy to make compelling videos -- and you don't even have to be on screen.
It's also cheap (but you don't have to mention that; ruins the mystique).
And it
makes you stand out from the billions of wannabes online.
Plus, I snagged a bunch of early-bird bonuses for you.
John Galt would have approved:
Tom Woods
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