I was in the car with my daughter Regina the other day, and at a red light I
showed her the sales page for a "make money online" product. I asked if she noticed anything strange about it.
Now obviously there are plenty of ways to earn dough online, and there are many perfectly reputable training programs showing you how to do it.
But what was different about this
one?
Regina figured it out.
"I have no idea what it is."
Exactly.
It was some new "secret
method."
The entire sales page was devoted to telling us about the great results of this method, the ease with which it can be done, and so on.
My favorite part was the Frequently Asked Questions. How I wish I had saved the link so I could quote it word for word. One of the questions, naturally
enough, was "What is this all about?"
At last, I thought, we're finally going to find out.
Nope.
"This is a secret method that anyone can do...."
Last year when I interviewed veteran marketer Sara Young on my show, I asked how to distinguish the scams from the genuine article. She replied: if you have no idea what exactly it is you'll be doing, the program is probably a scam.
So Regina already has excellent instincts, at age 13.
Meanwhile, for those of you who are confident that there is indeed gold in them thar hills but just need a map to get there -- without any "secret methods" -- here are my non-secret methods:
Tom Woods