The theater reporter for the New York Times said today, "The spate of virus-related cancellations that hobbled
Broadway in December seems to have ended. But now there’s a new problem: dramatically smaller audiences. The impact: 9 shows closing, and others struggling."
Gee, who could have predicted that?
The entire experience is medicalized, with masks everywhere, and of course a vaccine requirement -- even for 5-year-olds, which excludes 99% of planet Earth -- for entry. Not exactly my idea of fun.
Broadway shows are enormously expensive to put on. They need eight sellouts every week to keep the lights on.
They cannot sustain this with traffic only from local New Yorkers.
Obvious lesson: without traffic, you're dead in the water, even if you're a legendary institution like Broadway theater.
You, dear reader, have the advantage of not having the New York City government sabotaging everything you do.
The only thing standing between you and the traffic you need (and even if you haven't started anything yet, you WILL need traffic when you do) is smart effort on your part.
Note that I didn't just say "effort." We don't believe in the labor theory of value.
Smart effort -- knowing what you're doing and using that knowledge to do the right kind of work.
There are ways to get web traffic, and indeed to get it without paying a cent. The conventional wisdom is that free traffic works but it takes a long time to generate.
My mentor Kevin Fahey is challenging that with his new traffic training -- you can have free traffic that doesn't take 500 years to materialize.
He will show you how.
Broadway is sinking, but you can thrive.
Kevin's inexpensive info product is shutting down after today.
Check it out:
Tom Woods