Back when New York City was normal (on the other hand, was that ever the case?), I used to spend lots of time visiting the notorious Michael Malice.
One day we stopped in with my daughter Veronica at a place called Murray's Cheese.
Michael snapped a picture of me in front of the sign (because like all good people we're fans of Murray Rothbard).
I loved their cheese.
So when Christmas rolled around last year, I thought: I'm going to figure out how to give some Murray's cheese as a gift.
Welp, ol' Murray, whoever he is, figured out a way to maximize his revenue from ol' Woods.
He created a subscription, or membership.
I became a member of the Perfect Pairing of the Month Club.
Every month they send a box with a two cheeses, a spread, and a meat that go well together.
So instead of selling me one piece of cheese, he sold me on a 12-month subscription -- which I may well continue indefinitely.
Brilliant.
It's what more and more companies are doing -- because why make one lousy sale when you can make four, five, a dozen, or indeed make sales to the same customer indefinitely?
I've had a membership site, namely Liberty Classroom, for ten years. I also have two other membership sites. So I know what I'm talking about.
I also know who knows more than I do: Stu McLaren, who created the software that 70,000+ businesses use to run their memberships.
He's got it down to a science.
Why don't you have a membership?
Think about what you know. Could you make a membership out of it?
Forget your excuses -- you're not the world's foremost expert, or it wouldn't be perfect, or other people already have memberships in that niche, or you don't know how to do it. I can bat every one of those sad objections down.
Stu wrote a guide on how to do it that he's giving away.
You should probably read it, and start thinking about what your membership will look like.
Most people are going to pass this by. I guarantee you.
But you, dear friend, are different.
Go and get:
Tom Woods