If you listen to the Tom Woods Show or get my libertarian newsletter, you know I
recently dropped Harry's razors as a sponsor.
That hurt. Not just because of the dough, but because I genuinely love the product and have advertised Harry's for longer than almost any other outlet (as they themselves told me).
But enough of the woke crap already. I'd rather sleep at night than cash their checks.
A key to Harry's success, though, has to do with what I've been telling you for the past couple of weeks, and it's a lesson we could all stand to learn.
It isn't just that Harry's sells sharp blades at a decent price.
It's that they operate in large part on a subscription model.
They offer you an inexpensive starter kit, and get you into the habit of receiving your razors in the mail from them on a regular basis.
This way, they don't just sell you a few razors or one can of shave gel, and then the next time you go to the store you pick up some other brand at random. They sell to you month after month, year after year.
There's no good reason not to prefer this kind of model. It means you don't have to worry that maybe this month of sales was a fluke and next month you'll be broke. You have an expected stream of income coming in month after month.
I operate three subscription/membership sites myself, and I'm now so spoiled by them that I couldn't live any other way.
Two people helped make my latest membership so successful: Ken McCarthy and Stu McLaren.
Stu is the world's foremost expert on memberships, since he created the software -- called Wishlist Member -- that powers 70,000 membership-based businesses.
Wouldn't it be nice to wake up every morning, check your phone, and 25 people's monthly membership payments just came through?
That's why so many businesses -- even your local car wash! -- are operating on this basis now.
Over the past couple of weeks I've given away an eBook on all this. But this time I have a bunch of secrets and tips from some of the most successful membership site owners.
Read it so you can have what I and all these others have:
http://www.tomwoods.com/secrets
Tom Woods