Every once in a while a gimmick is so good that I buy the product for the gimmick alone.

 

Two examples:

 

(1) Dr. Squatch soap.

 

The ad (which I saw several years ago while waiting for a video to start) was so good I had to buy the product.

 

(2) Liquid Death.

 

Liquid Death is nothing but water. Water in a big can, with a scary-looking logo. That's it. It's all a gimmick to sell water.

 

But it's a great gimmick.

 

They get away with calling it Liquid Death because it "murders your thirst." (But "Liquid Death" was obviously just a cool name they wanted to justify after the fact.)

 

The story of Liquid Death that you find on the side of the can made me a customer for life.

 

Now as it happens, guess what both of these products have in common.

 

They both have a membership option.

 

For well over a year I subscribed to Dr. Squatch soap, which dutifully arrived in my mailbox on a regular basis.

 

And now Liquid Death has a membership, too. It's called Auto-Death. You get merch, plus water delivered to your door on a regular basis.

 

Now I repeat, from previous emails: why would they do this? For fun?

 

They do it because it makes them much more dough. Why make a single sale when you can pitch a membership that brings in sale after sale from the same customer?

 

I myself don't deal much in physical products and would never want to have to hold inventory. But I don't have to, and neither do you.

 

Whatever niche you're in or whatever niche you decide to enter, think about making a membership out of it.

 

(Unless you hate prosperity.)

 

I operate three membership sites, and have been in this game for ten years. So I know all the best practices, and I know who the true geniuses in this field are.

 

The guy who knows the most about launching and running a successful membership -- without having a big audience, without being tech-savvy, etc. -- is the great Stu McLaren, whom I've interviewed on the Tom Woods Show.

 

Try as you might, you cannot find a single negative thing said about him anywhere on the Web. He is truly the man when it comes to memberships.

 

This week Stu is running his once-a-year, no-pitch, no-cost workshop on how to run a successful membership site.

 

Set aside whatever you're doing so you can watch live. This is your life we're talking about, after all. Make the time for it.

Register at this link:

 

http://www.tomwoods.com/membershipworkshop

 

Tom Woods