Just over three years ago, I was in a sales contest I wanted to
win.
It was for a $10 information product.
It was a good item. I liked it. I was happy to promote it to my folks. If they consumed it, they would learn a lot.
I wanted to show marketers, many of whom would also be promoting this product, what ol' Woods here was made of.
I thought: how can I make absolutely certain that my folks get this product? Telling them it will help them, as it surely would, was not going to be enough.
So I sat down and created the bonus to end all bonuses.
I created the Tom Woods Email Domination Program, in which I shared every single thing I knew about building and monetizing email lists.
That thing would later sell for $97. I gave it away for $0 to anyone who bought this $10 product.
Well, everyone in his right mind bought it, because they all wanted my bonus (a darn good bonus, by the way).
I absolutely slaughtered every other marketer. Nobody came close to the flood of sales I brought in.
I walked away with the first-place prize -- and in the course of winning it had helped a huge portion of my followers by teaching them (and this is no exaggeration) everything I know about email, for next to nothing.
The marketing world took note. They didn't know exactly how I'd blown them away, but they knew I had.
I had made my point.
Why do I tell this story?
Well, it's pretty darn satisfying, for one.
But for two:
Although I do think I'm pretty good at the email game, even email and email follow-up will need to adapt to the new Web 3.0 world we're entering.
And that means I'll be at this afternoon's no-cost session, this one with the CEO of Ontraport, on what we'll need to do to stay ahead of the game with the most valuable tool we online entrepreneurs have: email.
Again, there are two groups here:
People who are prepared for Web 3.0, and people who let events happen to them.
You know which one you want to be.
Reserve your spot here, and I'll be watching with you:
http://www.tomwoods.com/web
Tom Woods