I'm sure you learned a lot of things you have never, ever used, and an even larger number of things you've completely forgotten.

 

But one thing they didn't teach you at all was...a marketable skill.

 

Twelve years plus kindergarten, and nothing.

 

So this single email does you more good in that department than 13 years of formal education. Crazy.

As our month on quiz funnels winds down, I want to say a word to the newbies who don't yet have a business, and why this matters to you.

 

Remember: these quizzes aren't five random questions thrown up on a screen. Nor are they "Which Disney character is your dog?" Neither of those does any good or has much to do with what we're talking about this month.

 

A quiz funnel takes people through a series of deliberately chosen questions (between five and twelve is considered optimal) and generates a result that leads to an offer. The questions are designed to help you better understand visitors' situations so you can customize the messages and offers you put in front of them.

 

For example:

 

In the golf market, you might say: every golfer makes one of ten mistakes with his swing. Take my quiz to find out which one you're making, and how we can fix it.

 

Or in the real estate market, a well-designed quiz might generate a "sellability score" for someone's home.

 

Or for weight loss, answers to certain questions can lead to particular products or courses or coaching options that best satisfy the visitor's needs.

 

These quizzes qualify the leads a business gets, generate fast results (they're not an eBook someone might download and never read), and since people enjoy taking them and finding out their result, or score, or whatever, they get widely shared. So a business can find itself with a lot of traffic, and indeed sales, thanks to a well-designed quiz.

 

So why not learn all about them and design them yourself, for other people and businesses? Boom, instant business for you.

 

Today there's a live session on how to do exactly that, as others are already doing.

 

Sign up to learn a marketable skill:

 

http://www.tomwoods.com/clients

 

Tom Woods