Here's the gist:

Two genuine friends of mine, John Thornhill and Omar Martin, are both people who had no background in anything techy or online or entrepreneurial at all.

John worked on an automobile assembly line and Omar was a New York City paramedic.

Today they both run massively successful online businesses and coach others who want the lifestyles they have.

For Black Friday weekend they've taken some of their best training, bundled it together, and are selling it for $9.95.

I think it's backfiring, because people are temporarily forgetting what Black Friday is all about and evidently assuming it must not be worth much if it's being sold for $9.95.

If people had any idea how valuable the material John and Omar are selling this weekend is, they'd be willing to pay 25 times that much for it without hesitating.

This is why in general it makes sense to price things high. Things with a high price have a high perceived value in people's minds.

So John and Omar made a mistake -- but their mistake is your gain.

Since I knew the low price would drive people away (I know how weird that sounds, trust me, but that's how it goes), I figured I'd offer an irresistible bonus bundle that I'm giving away to everyone who picks it up.

John and Omar made a mistake by pricing their offer too low for people to take it seriously. But the real mistake is not picking up hundreds of smackers' worth of business training for $9.95, assembled by normal people like you who managed to get out of the rat race.

Two cups of coffee, or all this:

http://www.tomwoods.com/mybundle

Tom Woods