As you might guess, there are best practices for everything.

Plenty of people have gone before you and been crash-test dummies in all aspects of launching and running a business. Particularly when it comes to things like launching a product or service for the first time.

Some things work, some don't.

Earlier this year I launched something in an extremely unorthodox way, and it worked. Man, did it ever work. I followed the suggestions of an expert I trusted, and that paid off.

But no matter what fancy things I did to launch it, if it hadn't first been a good OFFER, then all the launch tactics in the world wouldn't have amounted to anything.

So let's start right there. How do you craft an offer, when you don't even know what to do, or what you HAVE to offer?
 

If you already know what your offer is, or you know how to come up with an offer, then ignore me on this.

But if you need help, and there's no shame in admitting you do, read Jeff Walker's free guide to doing it, which he's made available for just another day or so:

http://www.tomwoods.com/walker

Tom Woods

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