I have a specific application of the Golden Rule I try to abide by: I treat other people's time with the consideration I would like to see extended to my own.

Thus when I write books, there's no fluff. I pack info into every page.

That means that although my books may not be the longest in the world -- I've got 12 under my belt, and I think the longest is just under 400 pages, with most around 250 -- they pack a punch.

I cannot stand books that waste my time. Self-help books are the worst, but some business books are the same way. It's all platitudes and fluff. I want specific advice, not maxims from a fortune cookie.

(I won't get into fortune cookies as a pet peeve of mine: 90% of the time the messages inside are aphorisms rather than fortunes.)

I think John Thornhill's book is something like 113 pages long (I'm on a plane and don't have it in front of me) and it's the kind I like. No fluff. That 113 pages is like other people's 600 pages.

John had a miserable and repetitive job in an automobile factory. He couldn't take it anymore. So he read everything he could about starting his own business, which he runs entirely online, and now he lives a more fulfilled and much more financially remunerative life.

He's finally published his book on the exact things he did, so you can also do them.

None of it is, "A rolling stone gathers no moss." It's all: "First do this, then this, then that."

Read it.

Last call:

http://www.tomwoods.com/john

Tom Woods