That seems to be the lesson in Chicago this morning.

Getting reelected as mayor of Chicago is generally a pretty sure thing. In fact, for 40 years running, the incumbent mayor has always been reelected. Until yesterday, when Lori Lightfoot was voted out of office in a landslide.

How did she take an almost risk-free proposition and manage to blow it? By alienating everyone, and being completely blasé about the city's crime problem.

All she had to do was govern the boring old predictable way the previous crummy mayors had, and she would have had it in the bag.

But no. She had to be Lori Lightfoot, and blow the easiest gig in the world.

I trust you will see the lesson, my friend.

Tomorrow the guys who teach the risk-averse Amazon selling approach are closing the doors and beginning their training.

The key to it is not being Lori Lightfoot or Tom Woods or Alex Jones. Your personality has nothing to do with it. The less of your personality that intrudes, the better, in fact. It's a numbers game, pure and simple.
 

"It works if you work it," as they say in AA.

All Lori Lightfoot had to do was follow the script: be the usual awful Chicago mayor. She screwed it up by being an especially stupendous kind of awful.

Stick to the program, my friend. Doors close tomorrow:

https://www.tomwoods.com/finallook

Tom Woods

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