Back before the Covid lunacy drove my good friend Michael Malice out of New York City, I used to spend lots of time visiting him there.
One
day we stopped in with my daughter Veronica at a place called Murray's Cheese.
It's not often people pose for pictures in front of a cheee shop, but Michael snapped a picture of me under the sign (because like all good people we're fans of Murray
Rothbard).
My wife and I love their cheese.
So when Christmas rolled around, I thought: I'm going to figure out how to give some Murray's cheese as a gift for my wife.
Welp, ol' Murray, whoever he is, figured out a way to maximize his revenue from ol' Woods
here.
He created a subscription, or membership.
I became a member of the Perfect Pairing of the Month Club.
Every month they send a box with a two cheeses, a spread, and a meat that go well together.
So instead of selling me one piece of cheese, Murray sold me on a 12-month subscription -- which I may well continue indefinitely.
Brilliant.
It's what more and more companies are doing -- because why make one lousy sale when you can make four, five, a dozen, or indeed make sales to the same customer indefinitely?
I've had a membership site, namely Liberty Classroom, for eleven years this week. So I know what I'm talking about.
I also know who knows more than I do: Stu McLaren, who created the software that 70,000+ businesses use to run their memberships.
He's got it down to a science.
Why don't you have a membership?
I understand if your initial thoughts are: I'm
not the world's foremost expert, or it wouldn't be perfect, or other people already have memberships in that niche, or I don't know how to do it.
But I can bat every one of those sad objections down.
And the bottom line is this: a successful online membership means a business nobody can take away from you.
It means doing something that brings you joy and fulfillment, which is more than can be said for most jobs.
It means having consistent revenue coming in month after month, as opposed to worrying yourself sick that maybe next month everything will be in the toilet.
I'm not going to beg you to do something that will improve your life. Your life is your life.
But Stu, who is legitimately the world's foremost expert on the subject, wrote a guide on how to do this that he's giving away this week, and I strongly recommend you read it:https://www.tomwoods.com/guide
Tom Woods
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