If you listen to the Tom Woods Show or get my libertarian newsletter, you may recall that last year I dropped Harry's Razors as a sponsor.
That hurt. Not just because
of the dough, but because I genuinely love the product and have advertised for Harry's for longer than almost any other outlet (as they themselves told me).
But enough of the woke crap already. I'd rather sleep at night than cash their checks.
A key to Harry's success, though, has
to do with what I mentioned yesterday, and it's a lesson we could all stand to learn.
It isn't just that Harry's sells sharp blades at a decent price.
It's that they operate in large part on a subscription
model.
They offer you an inexpensive starter kit, and get you into the habit of receiving your razors in the mail from them on a regular basis.
This way, they don't just sell you a few razors or one can of shave gel, and then the next time you go to the store you pick up some other brand at random. They sell to you month after month, year after year.
There's no good reason not to prefer this kind of model. It means you
don't have to worry that maybe this month of sales was a fluke and next month you'll be broke. You have an expected stream of income coming in month after month.
You're going to all the trouble to sell something anyway; why not make 12 times the sales while you're at it, without anything like 12 times the extra effort?
I operate three subscription/membership sites myself, and I'm now so spoiled by them that I couldn't live any other way.
Two people helped make my latest membership so successful: Ken McCarthy and Stu McLaren.
Stu is the world's foremost expert on memberships, since he created the software -- called Wishlist Member -- that powers 70,000 membership-based businesses.
Wouldn't it be nice to wake up every morning, check your phone, and 25 people's monthly membership payments just came through?
That's why so many businesses -- even your local car wash! -- are operating
on this basis now.
Over the past couple of weeks I've given away an eBook on all this. But this time I have a bunch of secrets and tips from some of the most successful membership site owners.
Read it so you can have what I and all these others have:
https://www.tomwoods.com/guide
Tom
Woods
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