I may be officially over the hill, but I intend to keep learning things until my final breath.

Lately, I've been interested in trying to learn Italian in my spare time.

(Followers of my social media may know this story from earlier today, but there's another angle on it, so stay with me.)

Out of curiosity I asked ChatGPT how it could help with my study of Italian, and among other things it suggested that it and I could have Zoom or Skype calls together "in which we will be able to see and hear each other." Intrigued, I tried to schedule such a call.

(How exactly would I "see" ChatGPT?)

It then protested that as a language model, it is not capable of appearing on a video call. I then noted that it was strange for it to have offered me such a thing in the first place. It then insisted that it could of course do this. So I tried again and it said it couldn't.

I was all set to Zoom with a robot. It was not to be.

At any rate, guess what I noticed.

The service doesn't cost anything, but you can get a better version for $20 per month.

Yes, they have a subscription offer.

Just like the trampoline park in Kissimmee, Florida, where my daughter Sarah celebrated her ninth birthday last month. It's $10 per month to jump for up to three hours a day. Right there on their website it gives the option: "Membership."

Circle K now has a Sip & Save membership, where for $9.99 per month you can have all the drinks you want.

These places aren't doing this at random, or just for fun. They're doing it because memberships mean recurring (and flat-out more) revenue.

Before you persuade yourself that you don't have a membership idea, hold on. The world's foremost expert on the subject -- he created the software that powers over 70,000 online memberships -- is briefly giving away a short guide that will give you food for thought.

Who wouldn't want to wake up to find that ten people paying $25 per month just had their subscriptions renew overnight?

Start thinking about it by reading this in bed tonight:

https://www.tomwoods.com/guide

Tom Woods

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