So you're thinking: Woods always delivers on his subject lines, but surely this one is clickbait.
Oh, no, dear reader. I indeed spent nearly 45 minutes inside a dark coffin. My wife, meanwhile, was in a coffin right next to me.
What in heaven's name were we doing inside them?
It's called an escape game, and I've enjoyed them for a solid six years now. The scenarios differ, but the objective is always the same: solve puzzles and gather clues in order to escape.
We had only 45 minutes for this particular adventure, and we escaped with only seconds to spare. We could hear each other, so we needed to communicate about what we were seeing and hearing inside our own coffin in order to make our escape.
I really enjoy these, and sometimes
when I travel to various cities I coordinate with local supporters to play one of these games together.
So as a consumer, I love it.
But sometimes I think: it would be exhausting to own one of these.
Why?
Think about what that business model is like.
Once someone completes one of your rooms, that person can never do it again. He knows all of its secrets. So once he's done all four or five rooms your company offers, that's it. You can't ever get that customer back until you
create a new room, at great expense.
It's a commonplace of marketing that it's much easier to retain an existing customer than it is to go out and try to track down and recruit a brand new one. But that's what these escape room companies have to do. They always have to scour the area for new
customers -- or die.
I don't know about you, but that would cause me a lot of anxiety.
I'm having anxiety just
writing about it!
Do you understand now why I am practically pleading with you to think about memberships?
With a membership, you don't make one sale and then have to go searching for new customers. A single customer pays month after month. This gives you stability as well as freedom.
Memberships also mean you're not leaving dough on the table. Lots of people who get into the
online game are successful enough, but because they've never thought about how to offer a membership, their owners never reach the levels of success and financial comfort they've hoped for.
Once a year the world's foremost expert on membership sites, Stu McLaren, runs a free workshop. You will be
stunned at how much he teaches you. I got a ton of email last year from people who could not believe this guy was for real. But he is.
Even if you have no idea what your membership would involve, attend anyway. You'll get ideas.
Now if you have a reason for not wanting recurring payments into the ol' bank account, then yes, this is not for you.
Tom Woods
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