Before launching my School of Life program last year, I sought the input of Ken McCarthy, who is considered the godfather of Internet marketing.

He liked the idea. But then he told me: You're not going to want to hear this, but to launch this successfully you're going to need to write a book.

He was right. I didn't want to hear that.

He said the momentum from the book would lead directly into the success of the membership.

And the thing is, I'm sure he was right.

I was simply too eager to laiunch the thing to pause it until I had a book written.

But the fact is, a book can be an important funnel of clients into your business. Not to mention, many people have for some reason a superstitious awe of authors, and writing a book makes you seem like a celebrity and an expert they should listen to.

I personally am planning to release my second self-published book (my 13th overall) later this year.

If you've been thinking about writing and/or publishing a book, too, let's make 2023 the year it gets done.

A book is something you can sell online, so it's a natural for this particular email list, but as I've said, it can also give a boost to your business, which makes it even more natural.

Chandlet Bolt is the author of a book called Published, which is very helpful for people looking to self-publish. I recommend signing up to hear him explain how it all works, because I'm sure you'll get a lot out of it:

https://www.tomwoods.com/selfpublishing

Tom Woods

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