Best advice I ever got, via Ben Settle:
Play to win instead of playing not to lose.
That right there set the tone for everything I've done since.
I used to be a timid kid, unsure of himself. But once I absorbed this advice, that Woods
disappeared.
Take something as simple as email.
On my other list I mail heavily over Black Friday weekend promoting Liberty Classroom, one of my signature products.
I'm darn proud of that site. My folks get great value from it.
Now: some people -- "mush cookies," Ben calls them -- will complain that I email too much over that weekend, even though for a solid week I warned them that a lot of email
was coming.
A lot of my readers read every single one. These are good emails, after all. A sliver will delete every single one but stay on my list because
they like and appreciate it.
But yes, I'll get some unsubscribes, and a few people will even write to complain.
Should I
scale it back, then?
Here's how I think about it:
After all the free content I've produced -- nearly 2300 podcast episodes, for starters -- I think asking people to read or at least click "delete" on some emails
one weekend a year is not expecting too much. I mean, really.
If someone disagrees strenuously enough to write to me about it -- as four people did -- then it's best for us to part ways.
And yes, at this time of year I do get unsubscribes: under one-half of one percent of my list.
Am I going to modify my marketing formula, which is hugely successful, to pacify marginal
subscribers? That's playing not to lose.
I'm playing to win.
How about
you?
The most common way of playing not to lose is not getting in the game in the first place.
The Free
Traffic Shotgun program by Kevin Fahey -- whose special launch discount ends tonight -- takes you, in any niche, from nothing at all to free buyer traffic generating revenue for you, even if you don't have your own product (which is good, because almost nobody does).
Kevin is no b.s. artist. I can count
on one hand the people whose advice has legitimately changed my life for the better, and Kevin is one of those people.
To make the offer irresistible, for everyone who gets Free Traffic Shotgun through the link below I'll send you my bonus: ten more free ways to drive eyeballs to what you have to
offer.
The special launch price ends tonight. Play to win:
Tom Woods
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