You'd think this would be obvious, but sometimes it isn't:

When you want someone to do something, make doing it as simple as possible.

For example, in this online marketing game, if I want people to do a particular thing, I don't have any options on the page I send them to EXCEPT that particular thing.

In other words, make sure there is only one action item on the page: a button to click to join your list or buy your product or whatever it is you want the visitor to do.

My website has lots of bells and whistles on it that can distract the visitors from the action I want them to take. A blog post announcing my new eBook would get optins, sure, but since on my website there are 50 other things the visitor can click on, I don't want to risk distracting visitors.

So I have a little site dedicated just to signing up for a particular eBook or video series or whatever it is I'm giving away to build my list.

As you know, I have lots of eBooks and video series people can get as a bonus for signing up to my list. Each one has its own one-page site, and each one has only one possible action the visitor can carry out.

Now, do you want to pay a designer $500 for each of these pages? Not particularly, no.

So don't.

I use Leadpages, which I've sworn by for eight years. I can create as many little sites as I want, and super quickly. ZERO design skills are necessary (thank heavens) because you just use one of their templates. If you want to add or subtract an element from one of their templates, it takes five seconds to do so.

(Ignore where it says "3 sites" or "1 site" in their plans; you can create as many of these little sites -- or "landing pages" as you want. I have over 100.)

I can also create lots of other kinds of pages:

If I'm building up to the release of something, or an announcement, I can create a countdown page, complete with a nifty countdown timer -- and of course a button for people to join my list to be informed when the thing is launched or announced.

I can create a sales page and sell a product without having to set up a full-fledged website and pay for hosting, etc.

I can create a thank-you page for after the person has joined my list or performed whatever action I was urging. I sell something on these thank-you pages, because why let them go to waste?

I can create a contest/sweepstakes page, a sign-up-for-a-free-consult page, a webinar signup page, a page for an in-person (or virtual) event I'm putting on, etc.

As many of them as I want, and they're quick and easy to create. I just pop my details in place of the template details, and I'm done.

I could not live without Leadpages, and if you want to get into this game you'll want it, too.

Sure beats paying thousands and thousands of smackers -- and trust me, you will if you don't have a landing page service like Leadpages.
 

I know the last thing anyone wants, though, is a new learning curve, so here's the deal I'll make with you:

Sign up for Leadpages through the link below and I'll send you a screencast video showing you, from start to finish, how I create a page, and then it'll be a breeze: simply do what you see me doing in the video.

Just forward your receipt to bonuses@tomwoods.com.

This offer expires tomorrow night, so you know what to do (and by the way, you can try it free for 14 days):

https://www.tomwoods.com/pages

Tom Woods