Here's something that
makes me want to commit an atrocity.
I sign up for someone's newsletter, or a free eBook, or whatever, and after doing so I get taken to a thank-you page that says, "Thanks for signing up! Check your email!" And that's all it says.
Talk
about a missed opportunity!
Here you have people who have been willing to hand over their email addresses to you, and instead of taking this hot traffic and doing something with it, you're sending them to a dead-end page? Noooooooo!!
What should you do instead?
Offer them something.
Maybe a $7 eBook, or a free-plus-shipping sample of your physical product, or a mini-course of some kind -- something.
This serves a dual purpose:
(1) It generates dough you wouldn't have earned otherwise. And if you're into paid ads, you can then use this dough to buy more ads. That way, you're never out of pocket with your ads.
Here's what I mean: some of your visitors buy the thing you're offering on your thank-you page. You use that money to buy more ads, which generates still more traffic. A portion of that traffic also buys the thing on your sales page, which gives you another fresh influx of cash to spend on yet a further round of ads. Repeat over and over.
But I'm just breaking even that way, you say. I'm spending everything I earn on ads!
That's the wrong way to think about it. You are building an email list, your most valuable asset. The money you earn from the $7 eBook or whatever, which in this strategy you spend on further ads, is nothing compared to the value of
that list, which the ads are helping you grow.
(You do not need to run paid ads if you don't want to; I'm simply showing you a way to run them without being in the red.)
(2) It gets your subscribers used to the idea that you sell things, and that in their own interests they should buy things. Get them out of the
freebie-seeking mindset right away -- it's bad for you and juvenile and self-defeating for them.
You can make a simple thank-you page like what I'm describing here with Leadpages, of course, and it will take you 10 minutes.
You can also
make the initial signup page, which they visit before being thanked, with Leadpages.
You can make pages for events, sweepstakes, product launches, countdowns, book sales, whatever you need.
I have made dozens and dozens of these little
mini-sites. You almost certainly joined this email list through one of them. I couldn't live without this tool.
Instead of spending $500 and waiting a week or two, you can create an unlimited number of these mini-sites with just one subscription to Leadpages, and they'll be ready in 10 minutes. (If they're really long and detailed, maybe 30-60 minutes. Still a
vast improvement over the alternative.)
Apart from the companies that handle my email lists, Leadpages is my most valuable asset. Hence my desire to let you know that they're doing Black Friday early and taking a whopping 40% off their standard annual plan.
I sure wish I'd joined during this time of year.
But forget me. It's too late for me. You go do what's best for you: