I did plenty of travel in 2020 because to the extent possible I wasn't going to let the lunatics deprive me of happiness for no reason. 

 

I had never been to South Dakota before, and I knew it was largely open (and at any rate it had plenty of outdoor attractions that would likely have continued without disruption), so we decided to go. 

 

One of the attractions we saw while there had attached to it a restaurant with a lunch buffet. To our amazement, the lunch buffet was open.

 

All buffets everywhere else had pretty much been shut down -- because otherwise, we were told, your grandmother's death certificate was going to say, Cause of death: Lunch buffet.

 

I mentioned on another of my email lists that Sweet Tomatoes, a soup and salad chain that my wife and I loved, did not survive the Covid hysteria. All locations were shut down. 

 

I have heard, though, that it is coming back.

 

So while we're in Phoenix, Arizona, for a few days this week (we will have landed by the time you receive this, and we have dinner plans tonight with the great Keith Knight of the Libertarian Institute), we intend to make a quick road trip to Tucson tomorrow, where the one and only open Sweet Tomatoes location is located.

 

Now let's be honest here: I wouldn't want to try to promote buffet-style dining during the kind of hysteria we saw in 2020, and neither would you. All the tactics and strategy in the world couldn't have saved that.

 

You had both the government and public hysteria against you.

 

Chances are, your business isn't in such a desperate position. But even if it's thriving, we can all stand to have an influx of fresh ideas to keep the engine humming.

 

We're about to take down the free workshop I hosted alongside Paul Counts on five ways you can grow that business, so I recommend taking a look.

 

I am virtually certain you have not heard or thought of the first of the five ideas (and maybe the others, too, but especially the first one), and if you follow through I feel sure it will give you a good result.

 

But give them all a try, and I think you'll be quite pleased indeed:

 

 

Tom Woods