You may know that the great Murray Rothbard had a series of laws, and one of them was: everybody specializes in the thing he is worst at.

Now he meant this tongue in cheek, and did not consider it a law that we could with (to uses Ludwig von Mises' language) "apodictic certainty" know would govern every particular case.

But he gave the example of Henry George, who was great on everything apart from his "single tax." So what did he specialize in? The single tax.

He would have said that George Selgin and Larry White were excellent on everything except monetary theory. So what did they specialize in? Monetary theory.

You don't want this to be you, dear reader.

You want your business to reflect the very best that you have to offer. Hence your choice of niche is everything.

You know I hosted a live presentation on this very subject -- a niche selection workshop -- just this week.

A few of the responses (the rest were exactly like these):

"Boy am I glad I attended."

"This has been really useful and fun. Great stuff."
"Loved it. I prepaid knowing for a fact I'd love it."

"Firehose of resources."
"This has moved quickly, presented a lot, and has been fun!"
 

If you didn't grab it, I'm making it available now that it's a recording and no longer a live event.

The Niche Workshop, I might add, comes not just with the presentation from this week but it also includes two bonuses, one of which is membership in my private niche selection discussion group, where you can get feedback from others on any aspect of niche selection -- very helpful, since choosing your niche is the kind of thing on which you might want others' opinions.

(That group will exist until I drop dead, and I am reasonably confident that my health is robust.)

Tomorrow I'll be taking the offer down, though, so grab and enjoy, and prosper:

https://www.tomwoods.com/niche

Tom Woods