My favorite book story involves our old friend Scott Horton.

Scott has an encyclopedic knowledge of foreign-policy matters. He's legendary for that.

He's been interviewing people for over two decades, and has done over 6,000 interviews.

(I remember 20 solid years ago, when he hosted something called the Weekend Interview Show, I was like the only person in our world he hadn't interviewed. I wondered: what the heck does this Scott Horton have against me?)

So he's been in the trenches a long time.

But guess what:

His public-speaking career took off only after he wrote his first book.

Nothing about him as a person had changed. The only difference was that now he had a book. And suddenly he was in demand everywhere.

I think over the past few days we've established what a book can do for you. It seems like a lot of work, which is why your competition won't do it.

I for one love things like that, because it gives me an obvious way to position myself ahead of my competition.

A book can be a passion project that you pursue without thought of monetary gain, but it can also (1) position you as an expert and (2) entice people to buy your products or services.

It is the best business card there is.

But the process seems overwhelming, it's hard to know where to begin, and you may be full of doubts.

I have plenty of experience, and want to see my readers succeed. (I can't help with fiction, though. I have no experience with it.)

So join the Woods Author Academy before the brief sale ends:

https://www.WoodsAuthorAcademy.com

Tom Woods