Saturday night I went to see Lou Gramm, the voice of Foreigner, perform about an hour from my home here in central Florida.

Jethro Tull's Ian Anderson, guest on Tom Woods Show episode number three, has said on numerous occasions that Gramm is the best rock vocalist of all time.

Welp, ol' Woods splurged for the VIP meet-and-greet and was seated in the third row.

Seated in the fourth row, immediately behind me, was a loud drunk who thought he was funny -- but as with most loud drunks, he wasn't.

I would occasionally glance at his wife as if to ask, can you control him? But it turns out I was barking up the wrong tree.

When the time came for Gramm to introduce the members of the band, Mrs. Drunk began to shout "KEVIN!" as he did so.

We were introduced to saxophone player Scott Gilman. "Ke-VIN!"

Then the drummer: "KEVIN!" The drummer was Lou's brother, Ben Gramm.

Then, as the bass player was being introduced, we were once again treated to, "Ke-VIN!"

The bass player was Tony Franklin.

Then another "KEVIN!" as keyboard player Jeff Jacobs was introduced.

Then we came to the lead guitarist. At this point the lady is going crazy: "KEVIN! Ke-VIN!"

And finally, Lou Gramm said, "And our lead guitarist...Gary Hoey!"

The woman turned to her husband: "You said his name was Kevin."

So she's making a spectacle of herself the whole time, to appear as if she's really plugged in, even potentially acquainted with one of the band members, but the whole time she's been relying on Mr. Drunk's vague recollection, and there turns out to be no one on stage with the name Kevin at all.

I told my personal trainer the story this morning and as I struggled through my reps he'd say, "Do it for Kevin!"

This poor woman had the opposite of what most of us have: she had none of our natural fear of looking ridiculous in public.

This fear, which is closely related to the fear of failure, can protect us, it's true, but it can also paralyze us. We don't try because we're afraid of looking bad in front of people we know, or indeed in front of the public.

We talk about business on this here list, and one way to help minimize the potential for business failure is by considering the franchise model. That way, the branding is already done, the product or service is already done, the marketing methods are often standardized for you, and there's much less guesswork and having to figure things out for yourself.

A friend I met in the libertarian world has put together an extremely helpful resource that matches people with franchises that would work best for them in terms of their interests, abilities, etc. They make it easy to find the franchise that makes most sense for you, and that you wouldn't hate every minute of.

It starts with his free guide to franchises: what to look for, pitfalls to avoid, etc.

Do it for Kevin:

https://www.tomwoods.com/franchise

Tom Woods