The new personal trainer I have at the new gym I've been going to for the past few months really, really makes me work.

I go every weekday that I'm not traveling.

I don't know how the rest of you do it, but without Andrew present to push me, I would probably quit early or take the easy way out instead of doing what I should.

This week he actually gave me something to do that once I reached a certain number of reps I simply could not do any more.

Had he not been there, I would have quit and gone home.

Instead, I told myself: I am not leaving here until I finish this.

And finish it I did.

Every weekday my wife sees me come into the house drenched in sweat and obviously having worked hard.

You know what's funny? I pay for this torture!

And I pay on a recurring basis. Every six weeks or so I top up my account with Andrew and we keep on with the training.

And obviously this recurring income gives Andrew stability.

One day I just walked into his gym, never having so much as spoken to him before, and bought his biggest package, on a recurring basis.

He was not unhappy about that.

When I read Russell Brunson's book The Linchpin, I took to heart his point that you want recurring income to be at the heart of your business, especially online, and that building up that recurring income should be your central aim.

Then you don't have to worry where the dough is coming from tomorrow. There's always a base of recurring income to give you stability.

Unlike with many one-off products, with a membership you can play around with the pricing by offering tiers: people on a budget can enter at the lowest tier, and you can cater to a wealthier clientele by offering higher tiers.

But the overall idea is this: as long as you're going to the trouble to sell something, why sell something just once when you can convert it into a membership and generate revenue from it over and over again?

I have five kids. With five kids come expenses. I would like stable income to handle those expenses. At the same time, I would not like to work for a boss to generate that income. That chapter of my life is closed.
 

For that reason, I myself operate four membership sites. And I operate them because they work, not because they don't work.

Once a year a highly valuable guide to creating a membership (even if right now you don't yet know what it would be about) is available for free download.

Might as well take a look at it and see if it gets the wheels turning in your head -- about transforming what you're doing already into a membership, or how to start from zero and create a membership from the ground up.

Especially a membership website, because then there's very little overhead. You do not have to open a brick-and-mortar membership, like a gym.

Some people will click the link and then not download the guide. You are not one of these mysterious people. You will click the link and complete your mission to download and read the guide:

https://www.tomwoods.com/everymonth

Tom Woods