I once had a Tom Woods Show sponsor that stuck
with me for five solid years. They stayed with me longer than they'd stayed with virtually any other show.
I bought a specially monogrammed one of their products for Michael Malice for Christmas one year.
Longtime listeners will know I'm talking about Harry's Razors.
Their woke ad campaigns made clear that they
despised people like my listeners. I had no choice but to drop them.
And I'll be honest: that hurt. Not just because of the dough, but also because I genuinely love the product and as I said, I had advertised Harry's for longer than almost any other outlet (as they themselves told me).
But I decided: enough of the woke crap already. I'd rather sleep at night than cash their
checks.
A key to Harry's success, though, has to do with what I've been telling you for the past couple of weeks, and it's a lesson we could all stand to learn.
It isn't just that Harry's sells sharp blades at a decent price.
It's that they operate in large part on a subscription model.
They offer you an inexpensive starter kit, and get you into the habit of receiving your razors in the mail from them on a regular basis.
This way, they don't just sell you a few razors or one can of shave gel, and then the next time you go to the store you pick up some other brand at random. They sell to you month after month, year after year.
There's no good reason not to prefer this kind of model. It means you don't have to worry that maybe this month of sales was a fluke and next month you'll be broke. You have an expected stream of income coming in month after month.
I operate three subscription/membership sites myself, and I'm now so spoiled by them that I couldn't live any other way.
One
of the two people who helped make my latest membership so successful is about to run his annual workshop on the subject.
He is the world's foremost expert on memberships, since he created the software -- called Wishlist Member -- that powers 70,000 membership-based businesses.
Wouldn't it be nice to wake up every morning, check your phone, and 25 people's monthly membership payments just came
through?
That's why so many businesses -- even your local car wash! -- are operating on this basis now.
But you'll want to know what you're doing, and what the best practices are. So you may as well learn from the best.
And as I said, this isn't a "free webinar" that's 90 percent pitch. Your hand is going to hurt
from taking so many notes. It's really, really good.
My readers write to me every year and say: wow, you weren't kidding.
Reserve your spot, and let's get you doing something amazing in 2025: