Back when New York City was normal (on the other
hand, was that ever the case?), I used to spend lots of time visiting my longtime friend Michael Malice (this was before he moved to Austin, of course).
One day we stopped in with my daughter Veronica at a place called Murray's Cheese.
Michael snapped a picture of me in front of the sign (because like all good people we're fans of Murray Rothbard).
I loved their cheese.
So when Christmas rolled around that year, I thought: I'm going to figure out how to give some Murray's cheese as a gift.
Welp, ol' Murray, whoever he is, figured out a way to maximize his revenue from ol' Woods.
He created a subscription, or
membership.
I became a member of the Perfect Pairing of the Month Club.
Every month they sent a box with a two cheeses, a spread, and a meat that went well together.
So instead of selling me one piece of cheese, he sold me on a 12-month subscription -- which I may well continue indefinitely.
Brilliant.
It's what more and more companies are doing -- because why make one lousy sale when you can make four, five, a dozen, or indeed make sales to the same customer indefinitely?
I've had a membership site, namely Liberty Classroom, for 13 years. So I know what I'm talking about.
I also know who knows more than I do: the guy who created the software that 70,000+ businesses use to run their memberships.
He's got it down to a science.
Why don't you have a membership?
Think about what you know. Could you make a membership out of it?
I know you're inclined to say: you're not the world's foremost expert, or it wouldn't be perfect, or other people already have memberships in that niche, or you don't even have a niche, or you don't know how to do it. All of those objections can be answered, so leave them aside.