I'm coming up on four years since I was actually hospitalized for several days (don't worry -- the old man is more active and robust than ever).

I shared a room with a patient who woke up at 4:45am each day and blasted CNN, so I'd open my eyes each morning wondering if I'd made it through the night or if I'd died and gone to hell.

I was ready to be discharged sooner than the doctors predicted (you can't keep the old man down long!), and as I was leaving I was of course told that I should get the shot.

I have no intention of returning to the hospital anytime soon, but I'll tell you a specific kind of business -- which I love as a consumer, by the way -- that would probably put me there again, from hypertension: escape rooms.

The premise is this: you have 60 minutes to escape from a room. You have to find clues and solve puzzles along the way. If you're successful, you'll figure out how to get out.

The themes are as varied as can be: a mad scientist's laboratory, a serial killer's home, a haunted house, you name it. (They don't all have scary themes by any means.)

I really enjoy these, and sometimes when I travel to various cities I coordinate with local supporters to play one of these games together.

So as a consumer, I love it.

But sometimes I think: it would be exhausting to own one of these.

Why?

Think about what your business model is like.

Once someone completes one of your rooms, that person can never do it again. He knows all of its secrets. So once he's done all four or five rooms your company offers, that's it. You can't ever get that customer back until you create a new room, at great expense.

It's a commonplace of marketing that it's much easier to retain an existing customer than it is to go out and try to track down and recruit a brand new one. 

But that's what these escape room companies have to do. They always have to scour the area for new customers -- or die.

I don't know about you, but that would cause me a lot of anxiety.

I'm having anxiety just writing about it!

Do you understand now why I am practically pleading with you to think about memberships?

With a membership, you don't make one sale and then have to go searching for new customers. A single customer pays month after month. This gives you stability as well as freedom.

Memberships also mean you're not leaving dough on the table. Lots of people who get into the online game are successful enough, but because they've never thought about how to offer a membership, their owners never reach the levels of success and financial comfort they've hoped for.

Hence the free workshop that the world's foremost expert on membership sites runs once a year. Yes, of course he'll offer you something at the end. But there are people who have gone to the workshop, thought about it, and implemented what he recommends right then and there.

If you have a reason for not wanting recurring payments into the ol' bank account, then no, this is not for you.

But for all you normal people, your ship has come in.

Even if you missed the first two videos, you can get access to them (until he withdraws them for another year, and that's coming up soon) at the link below.

First, he taught how to find out whether a membership will fly or flop, before you pour resources into it.

Then he taught the most important element to any good membership. It’s what gets people to buy, gets them to join and keeps them paying month after month.

He's got one more coming up.

This is knowledge worth having. Click to have it:

https://www.tomwoods.com/membershipworkshop

Tom Woods