I'll never forget this.
Five years ago last month I was to see Insomnium, a great Finnish band I like very much, in nearby Orlando.
They're a bit niche, and like most such bands they're barely able to make ends meet even in good times.
And then the Covid shutdowns hit at the very beginning of their 2020 North American tour.
They announced to their fans:
With heavy hearts we inform you that we are forced to cancel this North American tour after just one show. All these government actions, bans and restrictions to fight the coronavirus are basically cancelling our shows and shutting down the country so there is nothing we can do.
We came all the way here and really tried to make this tour happen. But the situation has quickly gotten a lot worse during the last 48 hours. This is very sad and frustrating for us but also a huge financial disaster for both Insomnium and [opening band] Omnium Gatherum. Right now we don't know how we can continue....
Once we get home we
will think about how we can salvage the financial situation of both bands. We will try to come up with some sort of fundraising campaign or something. We are going to need the help of our fans....
Horrible.
Bands like these have to lay out tremendous expenses even before hitting the road, and expect to recoup them over the course of the tour. So what
happened to them was nothing short of a calamity.
And then, just like that, the modest fan base (including yours truly) of this niche band had raised a small fortune and sent it to them.
"We have been totally overwhelmed by all the support," they said. "We have the best and most devoted fans!"
Now of course we'd all like to be in that situation: we need some dough and a bunch of folks are ready to open their wallets and throw it at us.
Even better would be if they throw it at us not just once, but month after month.
Well, that's what we're discussing this month, dear friend, and how you can build something like that for
yourself.
Tomorrow I will once again lay out exactly what the deal is by which I'll be able to help you -- especially in those areas that are making you think you couldn't do it.
For now, watch the third and final video in the free workshop series by the world's foremost expert on the subject. This one walks through the key strategies for building a successful
membership, and then going step by step through the framework he recommends.
The third video was just published within the hour: so watch it hot and fresh before the workshop comes back down for another year:
https://www.tomwoods.com/membershipworkshop
Tom Woods