My first concert ever: Roger Waters of Pink Floyd, 1987, at what will in my heart always be known as Great Woods in Mansfield, Massachusetts.
It was a great show for me, but a tough tour for Waters.
His former colleagues in Pink Floyd were touring at the same time, and since
most casual fans were unaware Waters had left (or indeed even knew his name), they all went to see "Pink Floyd" instead of Waters.
"I will never forget being in Cincinnati playing to 1,500 people in an 8,000-seat arena and my ex-colleagues playing the next night in a sold-out football stadium," Waters later recalled.
I actually saw both Pink Floyd and Roger Waters that year. (I was 15.) For my
money, Waters had by far the better concert. Pink Floyd had lasers. Waters' show had genuine heart and soul.
He had something great, in other words, but nobody knew about it.
For that matter, Jethro Tull's longtime guitarist Martin Barre puts on an outstanding show (I've seen him twice), but when I took my daughter last year I was embarrassed for him how empty the venue was.
This is the trouble everyone online faces, too: I've got something people will love, but how do I get them to check it out?
Getting traffic to your offer or your optin page or indeed to your podcast or whatever else you're doing is not easy, so you're going to need every advantage, and to know the tricks of the trade.
Otherwise you'll wind up as so much roadkill along the information superhighway.
What has amazed me over the years -- as in genuine astonishment -- is that while traffic generation is by far the most important issue for any online venture, getting my readers to take an interest in it has been like pulling teeth. It's been my biggest failure by far.
It should be by far
the easiest topic to get people interested in, and yet I've somehow done a lousy job of it.
And the fact is, most people are going to do it all wrong, waste enormous amounts of time, and give up. They may not be Roger Waters playing to a mostly empty arena, but the experience will feel largely the same, and they'll be embarrassed to tell their family members and friends that after all their work they have nothing to show for it.
You do not want to one of those people.
If you learn the stuff at this link, you won't:
https://www.tomwoods.com/problemsolved
Tom Woods