My wife can be perfectly happy listening to a song on her phone, coming out of her phone speaker. I, by contrast, cannot overcome the aural atrocity I am experiencing, and beg to have the song played through proper speakers.

I'm not an audio snob, though, and I don't have noise-canceling speakers in my car. I just need good quality.

Well, as a podcast host for over 12 years, I can tell you: if you have poor or even mediocre audio, a lot of people simply will not listen past the first few seconds, no matter how good the content is.

Now almost nobody I'm writing to right now hosts a podcast. But a lot of us make at least part of our livings online (which is what these particular emails are all about), and that does involve audio from time to time: for videos, video shorts, video sales letters, and so on.

And if you sound like an amateur, it really hurts your credibility. Whereas if you have crisp, studio-quality audio, you sound like someone who is to be taken seriously.

I know that sounds superficial, but that doesn't mean it isn't true. We're told not to judge books by their covers, yet we do it all the time.

Well, the guy who does my audio, Chris Williams of Podsworth Media, has the simplest of solutions for you.

Take your crummy audio and run it through his app, and you'll be astonished at what comes out the other side.

A listener who tried it out wrote to tell me this:

"A friend gave me a really awful piece of audio -- two people talking on the beach, waves crashing, birds cawing, wind blowing -- and asked me if I could do anything with it. I struggled for days, and the result was much better but still pretty bad. So I was listening to your latest podcast today when you recommended Podsworth, so I figured, what the heck, I’ll give it a try.

"It was like magic. Unbelievable. Like in a studio. This was honestly the worst piece of audio I had ever heard, and the result was unreal. I still can’t believe it."

If that's something you could benefit from, use code WOODS50 for 50% off your first order:

https://www.podsworth.com

Tom Woods