Thirteen years ago I opened Liberty Classroom, my dashboard university. Most people were very pleased.

But a handful were upset that I wasn't giving it away for free.

Here they were getting courses unlike any that could be found anywhere in the world, for a fraction of what they'd pay for a single community college credit hour (where their brains would be colonized by stupid lies), and their complaint was that it wasn't being handed to them.

And as if I hadn't already produced an absolute mountain of free content (articles, videos, interviews, you name it) for years and years by then.

I had sunk $50K of my own money into it, but according to the hammer-and-sickle crowd my kids were just going to have to be $50K poorer because these people needed their free stuff.

I told them to take a hike.

It's insane that I would need to explain to non-leftists that there is no moral problem with charging for things.

First, it's reasonable for people to be compensated for their work. That should require no elaboration.

Second, and this is important: nobody values free things. When you have no skin in the game, there's no urgency.

But I'll tell you something: when I bought a Ben Settle book for $500, you'd better believe I sat down with it, studied it, and implemented what I read.

Are the pieces of paper and the binding worth $500? Of course not. That is the wrong way to think about it. That's the way the old you used to think.

What you are paying for is the outcome. If you make an extra $20K because of what you learn in that book, the paltry $500 will seem as nothing.

If someone can solve a problem of mine in two hours for $99, and without that person's help I would have languished with the problem in perpetuity, of course I'm paying that $99. There's no decision to make.

What's more: your solution to my problem doesn't have to involve 537 videos with 44 PDFs and 15 live sessions. That doesn't affect what I'm willing to spend.

In fact, I don't even want that. I want my problem solved, and if you can solve it via two hours or one hour of video, ALL THE BETTER! I don't believe in the labor theory of value ("my program must be worth more because it includes 634 videos!").

What matters is what the outcome is subjectively worth to me. I'd gladly pay $499, or even $4999 for a two-hour solution if I thought the problem was urgent enough.

This week I've been telling you about my productivity program -- which is darn good, and which, if you implement it, will make a tangible difference in your life.

The videos will take under two hours of your time. About an hour and a half, in fact.

What makes the program valuable isn't how many videos are in it. What makes it valuable is the outcome: it helped me get my life together, produce more in less time, generate more smackers, and enjoy more leisure time and closer relationships. I am confident it will do the same for you.

And the price isn't even an issue in this case, because for some reason I'm offering it at a 90+% discount until tomorrow:

https://www.WoodsPPP.com

Tom Woods