Later today I have an email going out to my political list that helps me get some stuff off my chest about current events (that describes pretty much every issue, I know), but it transitions into a link at the end that I'd like to tell you guys about now.

Here's the story:

After some delays, Scott Horton is now on the verge of launching the Scott Horton Academy. I've seen the material inside, and I'm telling you, this is fantastic.

The delay occurred mainly because Scott wanted to make it the absolute best it could be. When his name is on something, he takes that very seriously.

Since this email list is dedicated to online business, I thought I would explain part of Scott's strategy, so you might apply it to your own launches.

First, definitely get buzz going well before the launch. Months before. You don't need to give all the details, but let people know something is coming.

Second, while you're working on the thing, collect email addresses in the meantime from people who might be interested. So Scott has taken the domain name he'll use for the site when it goes live and is using it in the meantime for a "sign up to be notified when we launch" page. Thousands of people have signed up so far.

Third, when you do launch, email that particular list every day of the launch. That does not mean you do not also email your main list; you certainly do. But these people are especially interested, so they deserve extra attention.

Make sure they understand that the special launch discount, which you should certainly have, will last only until such-and-such date, and definitely mail them at least twice on the final day to remind them that the launch discount is expiring.

There is a full-blown strategy to this that goes much deeper, and you can learn the whole thing inside Ben Settle's book Affiliate Launch Copynomicon (which in this case applies both to affiliate campaigns and to campaigns for your own products).

On that page Scott has gone the video route: there is an absolutely killer three-minute video summarizing the problem (public ignorance), the hero (Scott himself; he'll hate my use of that language), and the solution (spreading truths the regime would prefer to keep unknown).

You even get to see brief snippets of Scott doing impressive skateboarding moves (I trust you know he's a skateboarder?).

I happen to love Scott and his work, and I'd like to see him build up a huge list in advance of his imminent launch.

I'd also like you to see an example of how pages and campaigns like these work in real life.

So check it out for yourself:

https://www.ScottHortonAcademy.com

Tom Woods