In the old days I used to promote things I myself liked and used, but whose features took a while to describe -- e.g., "Well, it's a WordPress app that..." and I'd already lost everyone.
I much prefer saying: I'm going to show you how to get more referrals, which most people get only haphazardly and with no actual system, because that
means a lot more revenue for you.
It's vastly more obvious why someone would want that than would want whatever WordPress plugin it was.
A key reason you want them: referral customers convert 13X better, close 69 percent faster, have 16 percent higher lifetime value, and stay 37 percent longer.
Most people and
businesses have no idea how to get these customers, apart from hoping, or from making awkward requests.
Well, our old friend Marlon Sanders, marketing OG, has 55 secrets to generating regular referrals.
What if one or two of them work for you? Heck, maybe 30 of them will work for you. Maybe all 55 will. But what if even just one or two brought you regular referrals? Wouldn't that be worth a try?
I remind you, by the way, that Marlon isn't some random dude. He is one of my top guys.
I occasionally invite Marlon to advise my members at my high-dollar mastermind; here he is last month with tax attorney Matthew Sercely (who is at left) at our meeting in the U.S. Virgin Islands. The view ain't too shabby, either.