I was telling one of my mastermind groups today
that I'm in a bit of a pickle on my political email list:
On the one hand, it's demoralizing and sucking the life out of me to have to write about this damn war every day, but on the other I'm afraid I'm not relevant and current for my readers if I don't write about it.
One member replied, "I think it's okay either way. It's relevant, and, also, part of the whole
point of your entrepreneurship teaching is to make these clowns as irrelevant as possible."
Another added, "I would love to see something happy go lucky in my inbox because the regular news is just scary to me right now, and I can’t stop looking at it out of fear that I’ll miss something."
So for sure, this particular email list is going to be war-free. (Those of you who get the "don't mention the war" Fawlty Towers reference in the subject line are truly my favorite
people.)
Here we will talk only about peaceful commerce, upon which civilization rests.
And this week we've been talking about the thing everyone wants, but nobody knows how to get except pretty much at random: referrals, who are free customers, and also by far the highest-quality customers.
Marlon Sanders has 55
ways to do it.
There's a reason I pay Marlon top-dollar to coach my mastermind guys: he's the best guy I know (tied with Paul Counts, who already runs the masterminds with me).
Here I am with Marlon, by the way, at a San Antonio Spurs game (the boy behind us doesn't seem nearly as excited as we are).