Every week my youngest daughter (Sarah, 12) and I go out to dinner, just the two of us.
 

At our most recent dinner she brought up something that happened when we were at Ron Paul’s 90th birthday party in Texas, where indeed I had the pleasure of seeing many of you reading this.
 

She had never seen me in that kind of setting before. Everywhere we turned, people were coming up to me to say hello, praise my work, ask for pictures, get their books signed, and so on.
 

So at our dinner this week I discovered that Sarah had concluded from this experience that her father is very famous in Texas, but for some reason not known at all in Florida, where we live.
 

I had to tell her that no, people in Texas do not know me, either.
 

Not in the general sense, anyway. If I walk down a Texas street, I am not mobbed by admirers.

What she had seen was something much more specific: I am known in certain circles.

And really, for business purposes, that is all you need. You do not need every person in your state to know who you are. You need the right people to know who you are.

And even better, you need the right people telling other right people about you. That is why referrals are so valuable.

A referral is not random attention. It is not empty "visibility," and it is not somebody vaguely having heard your name once.
 

It is trust being transferred. It is one person saying to another: this is the person you should talk to.

And that is why referred customers are so much better. They are warmer. They are easier to close. They are more likely to stick around. And they usually arrive without your having to perform acrobatics to persuade them.
 

Which is why it is so strange that most businesses have no real system (hope doesn't count) for getting referrals. Crack this code, and you move to the next level. You will be very happy at that next level.

So if you would like to build an actual referral system, one that brings you more of the best kind of customer, well, that is exactly what the Marlon Sanders training is about.

Until midnight tonight, he's also throwing in, just for my people, his $67 product Words That Sell -- which teaches you why some people sell 25 of something, and others sell 25,000 -- as a free bonus.

(If you ordered early on before he added that bonus to the offer, don't worry, you're still getting it.)

But midnight is almost here, so go learn from one of the very best:

https://www.tomwoods.com/thereferralcode

Tom Woods