Someone in the "online space" (I hate
that term) asked me for advice the other day.
I knew I should have made some excuse.
The poor guy is selling something nobody wants. I can’t tell you what it is, because you might figure out his identity, and I don’t want to humiliate the poor guy.
But the situation is ugly,
folks.
Mind you, I tried to help. I’ve explained that he’s supposed to be looking for a pain point that his product solves, and that I personally can’t see what the pain point is.
His website is excruciatingly bad. Here again, I tried to help. I explained that he has at most eight seconds to grab people’s attention before they’re off to something
else.
Yet his headline blares out: “Here’s something you certainly don’t need and weren’t looking for, and I’ll be explaining it to you in technical lingo you can’t possibly be interested in learning.”
Come on, man!
His posts on social media get no engagement. None. Absolutely
zero.
I feel bad for him. I know he’s poured his heart and soul into this. If the labor theory of value were correct, the guy would be worth a fortune.
But he didn't really want my advice. He wanted to be told he was doing great.
Ugh.
Some people work aimlessly, and never get anywhere. This guy has
worked very precisely, and is also not getting anywhere.
Still others (most of mankind, if I’m being honest) never do anything.
You don’t want to be any of those people.
Yet let's be honest: at one time or another we've been one -- or all -- of those people.
You want some kind of security against the unknown. But you want to avoid the frustration, the dead ends, the aimlessness, the sleepless nights, the unnecessary pain.
Here’s what to do:
Tom Woods