One of the lessons the great Ben Settle teaches is: principles over tactics.
Learn the tried-and-tested fundamentals and follow them consistently.
Don't get distracted by the latest "ninja" tactic.
Like emailing your list with "Re:" in the subject line, or putting "Sent from my iPhone" at the end of what is obviously a mass email.
Ron Paul mastered this approach a long time ago.
I remember in 2008 and 2012, people were trying to trick people into voting for Ron Paul by emphasizing his military background and sending out literature with fighter jets in the background. That was tactics over principles.
But listen to Ron talk, and it was all principles. He awakened millions by sticking to them, and would have been just another interchangeable hack without them.
So...
You can understand why I was so happy to receive this yesterday:
"As it turns out, the same thing I despise in government is what I despise in business: gimmicks and feelings over principles and wisdom. I want to build something! And I want others to be free to do the same.
"This single product has been my most inspiring chapter of learning about internet marketing yet. Reading only a little of it so far has had me nodding in revelation.... I've only ever really wanted to create an 'authority website,' one that Google would match CONSISTENTLY OVER TIME with searchers, instead of trying to 'hack' my way along, bleeding the last drop of 'success' out of a trend before moving to the next.
"Thank you for helping to severely crack my online business inertia . . . and for being the most non-doofus source of business advice I can readily point to in my life. There is a lot of trust and loyalty continuing to build over the years from my end, even if I've been relatively quiet so far.
"Merry Christmas to you and yours!
"PS I often tell my music students to 'eat their vegetables before dessert' -- do the fundamentals of practice before messing around on their instruments. Hooray for broccoli!"
To say this guy gets it would be an understatement.
The offer is closing, and Christmas is coming, so last call:
Tom Woods