Here's a nice lesson in not making things
harder than they need to be.
The thing I most want to do, business wise, is build my email list. (If this isn't your main goal, too, it someday will be.)
The model is simple:
(1) I set up an opt-in page where I give away a book or a report in exchange for the visitor's email address; and
(2) I send traffic to that page.
Not long ago I was talking an Internet marketing guru with over 20 years of experience, who's become a good friend. I told him I wanted to work harder to build my email list.
His advice: don't start by trying to drive more traffic to your opt-in page.
Huh?
But he was right.
He said: maximize the value of your existing stream of traffic by making that opt-in page better. This task is much easier, he noted, yet routinely overlooked.
Start by making sure that a higher percentage of the existing stream of people visiting that page will choose to opt in. That's the same effect as sending more traffic, but a lot easier.
I made his proposed changes to my opt-in page, and the opt-in rate on the page increased by 18 percentage points.
So for every 100 people who visit that page, 18 more of them will opt in to my list than before.
To drive 18% more people to my opt-in page would have cost me a lot of time or money.
Instead, I maximized what I could do with my existing stream of traffic, and got the same results.
The same goes for time.
Unlike web traffic, there is no way at all to increase the number of hours in the day.
So you have no choice but to maximize what you're able to get done in the existing stream of hours you do have.
How much better would your life be if you could get 20% more done -- on your side project, or at work, or whatever?
What if you could get twice as much done?
You're reading a guy who's released three ebooks over the past two months, all while writing two emails a day and releasing six podcast episodes a week.
I know a little something about being efficient with time.
There is probably no path to the life that you want that doesn't include mastering time.
Step one:
Tom Woods