For instance, Ludwig von Mises used to complain that people read detective stories instead of anything of substance.
As a nonfiction author myself, I of all people want to encourage folks to read substantial books.
But as entrepreneurs, it's our job not to lecture and badger people. It's our job to provide them with what they want to buy.
For example:
I have no idea why, but coffee mugs with nothing but black words on a white background sell like crazy.
They're also super easy to make. A company does it for you.
The whole process is fun, and a neat hobby that can become a lot more (or a great project for an enterprising young person).
But if other people are selling mugs on Amazon, how do yours stand out?
There's a science to it.
People search for particular phrases when they're looking for gifts -- particularly on days like Mother's Day, when people following this model do particularly well.
There are ways to find out what these phrases are, and make sure they're integrated into your product name and description.
There are many little details like this -- and when you know and employ them all, you're a force to be reckoned with.
This is truly something anyone can do. I defy anyone to challenge me on that.
Anyone can do this.
Even a knucklehead.
We're going to show you how to do it.
And don't worry: this isn't one of those "we'll dance around what you need to do, and then ask for your child's right leg to reveal the rest" presentations.
If you don't learn a ton, I owe you a Coke: