The Internet is a brutally competitive place in 2019. I'm trying to find you every possible advantage.
And Google is screwing you again -- unless you know what you're doing.
The latest thing is "mobile-first indexing."
The term refers to Google's latest major change in how it indexes websites. It puts major emphasis on how a website performs on mobile devices, and specifically site load time.
What does this mean in plain English?
That site load speed (especially on mobile) is becoming at least as important a a site's content.
If there are two websites, both with the same content, the faster loading one across all devices (especially mobile) will get the nod from Google in the rankings.
This is a brute fact: either increase site speed to be the fastest on the Internet in your niche, or risk losing valuable traffic from Google.
Incidentally, "mobile-friendly" and "mobile-responsive" websites, which is what a lot of people have, will of course still be ranked by Google, but they're not the best performing mobile sites out there anymore. And that leaves the door open for the fastest websites to conquer Google’s search.
Of all people it's my old weatherman -- Boston's Todd Gross of ABC -- who (having left meteorology many years ago) has mastered a new way to build websites that embraces this change to mobile-first indexing, and which again and again produces the fastest loading sites across both desktop and mobile devices.
The key: don't start with the desktop version and then make the site "mobile responsive."
Start with the mobile version.
Tomorrow (June 8th) is when Todd's new approach launches, and there will be limited-time free access to his site builder that builds some of the fastest websites on the Internet.
More information on this major change tomorrow, including free access to the first of its kind mobile-first site builder.
I'm looking for every advantage my subscribers can get. Take them.
More tomorrow.
Tom Woods