Gang, you
know my marketing mentor is the great Ben Settle.
What you may not know is that his newsletter costs nearly 100 smackers per month.
Some people look at that and say: that's expensive. A 16-page newsletter for nearly $100?
I'll put this delicately: that is the wrong way to look at it.
If it were a lousy newsletter, I would agree.
But if I get even one good idea out of it each month, it pays for itself 10 or 20 times over.
Likewise, Tom 1.0 used to think: $47 sure is steep for a 75-page eBook!
Tom 2.0 thinks: if I learn a couple of actionable things from that eBook that improve my bottom line, I'd be a fool to think I was "saving money" by not buying it.
Take a wild guess: has Tom 1.0 or Tom 2.0 been more successful?
So, for today's lesson:
When someone with genuine credibility tells me: here's what to do to get a lot more done in less time, I don't think to myself: wait, it's going to cost me FIVE DOLLARS to learn this? I could go get a Big Mac with that money.
Instead, I think: it is impossible for this to be a bad investment. Impossible.
That's Tom 2.0. Tom 2.0 is doing much better than poor, well-meaning, misguided Tom 1.0.
Which are you, dear reader?
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Tom Woods