Last month I
had a business lunch in Chicago with a fellow I've done a lot of profitable work with. He was telling me how few people he has as affiliates, even though each affiliate does extremely well (several earn in the six figures every year, just promoting this fellow's products during the two-week window every year when he makes them available for sale).
I said I couldn't believe more people weren't doing it, given how profitable it is.
He said, "Well, you have an audience. That's the hard part."
Maybe.
But here's the thing: I didn't come out of the womb with an audience.
With apologies to Barack Obama, I built that.
Whatever it is you hope to do -- be an author, run a successful business, do public speaking, whatever -- nothing beats a personal brand, and the skill of influencing people.
Done right, this is what draws people to you.
And it's what draws the kind of people who stick by you, and even buy from you.
How's it done?
What do the successful audience-builders know that you don't?
This:
Tom Woods