Here we are living through the Internet revolution, and no kid graduates knowing WordPress, or how to build a YouTube channel, or how to blog, or how to build an app, or any of these relevant skills.
And when it comes to employment, it's just assumed they'll do as everyone else before them has done.
That's a shame.
The way I see it is: there's easy (living in 2020), and there's hard (living in 1957).
Let's start with hard.
(1) You open a store.
(2) You borrow $1 million to build.
(3) You stock your shelves with things you hope people will buy, but you have to cross your fingers.
(4) You hope people who will like your merchandise will visit. But again, fingers crossed.
Now let's try easy.
(1) You open an _online_ store.
(2) You borrow $0 to build, because there's nothing to build.
(3) You stock your shelves with nothing, because you have no shelves.
Instead, you run little tests of products you think will sell, and keep the ones that do.
Meanwhile, you don't have to send back any physical inventory that doesn't sell, because you never have any physical inventory and don't have to buy anything. Everything you sell is shipped directly to the consumer, and you don't have to touch anything.
(4) You don't have to hope that people who like your merchandise will happen to visit, because you have a built-in traffic source.
It's like a science.
The old-fashioned way, on the other hand, is more like roulette, and with big chunks of dough on the table.
That's why lots of people have turned to eCommerce as their way of earning an online income. It's more straightforward and easy to understand than any other model: you have a store, and you sell things!
Who's the master? Aidan Booth, the guy I've had on my podcast twice.
My listeners have done very well by learning from him and following his example; I devoted a whole episode to their stories.
I'll be hosting Aidan for a live presentation where he'll lay out what running an online store looks like, and how you can do it.
If you're not spellbound, I owe you a Coke.