My friend Michael Boldin, who founded the Tenth Amendment Center, started off as a commie.
The one person who did the most to convert him?
The great Harry Browne.
Everybody knows Browne was a great libertarian and extremely persuasive and effective in debate.
Not so well known is that Browne was a master salesman, and wrote the book The Secret of Selling Anything.
He could persuade you of libertarianism, yes, but he could also persuade you of the merits of whatever it was he believed in. He was damn good.
But notice: he placed his skills of persuasion, and his insights into psychology, in the service of...sales.
Now that's what I like: a libertarian who doesn't just flap his gums about capitalism, but actually gets out there and does it -- and really well, too.
Before you can reach that level, though, and before you should even bother reading that book, you have to find out something simpler:
What do the people I serve want?
You can't just flat-out ask them. The process is at once more subtle and more complex.
But there is one question you can ask to find out what your market really wants. Once you know that, you can take whatever you're doing to the next level of success.
And there are four time-tested psychological triggers that, when used right, will get you more leads and more customers. These triggers are universal and work in any market.
You should know what they are.
It's bizarre to me that virtually all the massively successful people in the economy are more or less leftist. Libertarians, meanwhile, can tell you all about how the economy works -- from the sidelines.
No more.
This is where it's at:
Tom Woods