Lego almost had to close its doors not so long ago.
Then it asked:
What do you not like about Legos?
Answer: we want to play with the finished product. We don't want to spend so much time building.
So Lego made simpler sets.
Sales surged.
And yet:
There were avid users who wanted the sets to be even more complex.
So Lego catered to them, too.
1000-piece sets. 2000-piece sets. 3000-piece sets. Even 6000-piece sets.
And now Lego is the most successful toy company in the world.
That's the key to Ryan Levesque's Ask Method.
But Woods, you say, I don't have a business.
No problem!
This will also help those of you who don't have a business, because it will show you precisely what to avoid.
Sometimes people make the wrong first decision (for example, what market to serve), and instead of going back and changing it they feel weirdly compelled to forge ahead, to ratify that initial bad decision somehow. So they keep digging themselves into a deeper hole.
You won't do that.
This replay of my event with him comes down at midnight.
Pledge with me that on the other side of this virus you and I are going to come out stronger because we used the time wisely.
Check it out right now:
Tom Woods