We're not supposed to "judge" people.
To some degree, I get that. "Judge not" was supposed to mean something, after all.
But it's hard not to pass judgment on people, even for trivial reasons.
Like: you listen to that music? Blech. You must be a bore.
Etc.
I shouldn't do that.
Even Ludwig von Mises judged people, though.
He used to complain that they read detective stories instead of anything of substance.
His point was that you don't blame capitalism for producing detective stories: they happen to be what the people want (even if, in his view, they were frivolous for wanting them).
As a nonfiction author myself, I of all people want to encourage folks to read substantial books.
But as an entrepreneur, it's my job not to lecture and badger people. It's my job to provide them with what they want to buy.
For example:
I have no idea why, but coffee mugs with nothing but black words on a white background sell like crazy. It doesn't matter that I don't understand the appeal. What matters is: people like them.
They're also super easy to make. A company does it for you.
The whole process is fun, and a neat hobby that can become a lot more (or a great project for an enterprising young person).
But if other people are selling mugs on Amazon, how do yours stand out?
There's a science to it.
People search for particular phrases when they're looking for gifts -- particularly on days like Mother's Day and Father's Day (and of course Christmas, etc.), when people following this model do particularly well.
There are ways to find out what these phrases are, and make sure they're integrated into your product name and description.
There are many little details like this -- and when you know and employ them all, you're a force to be reckoned with.
This is truly something anyone can do. Even a knucklehead. I defy anyone to challenge me on that.
This step-by-step overview disappears this weekend, so be sure to watch:
Tom Woods