Maybe it’s just human nature.
Once we start in on something, it’s hard to be talked out of carrying on with it.
We become irrationally wedded to what we have convinced ourselves is a brilliant idea.
I’ll give you an example.
I have a social media friend who has created something that literally nobody wants or asked for. It is a labor of love for him. He promotes it incessantly, sometimes on my Facebook timeline. He has not learned, even now, that absolutely nobody will pay him to do this.
I have tried to explain this to him. I have said: your product addresses no pain anyone is experiencing. It has no unique selling proposition. It will be excruciatingly difficult to promote.
He will not listen, because this is his baby, and he is a true believer.
Now:
I’m not saying that something you won’t ever get paid for might not nevertheless be worth doing. Maybe it’s something you do as your calling, for the benefit of the human race. I have no problem with that.
This guy still thinks he’s one post away from converting people to his product. It’s sad, but I have tried to help and have been ignored.
Now maybe – maybe – if I’d warned him about this before he had invested the time and poured so much of his life into it, I might have been able to reach him. Maybe then he could have perceived the situation more clearly.
But once the project became associated with his very identity, there was no taking it away.
As for you, dear reader:
Don’t be this poor guy.
Get the good advice you need before you start in on anything. Save yourself the time, smackers, and potential humiliation that this guy endures every day.
But Woods, you say, where shall I find this advice you speak of?
Right here: