About a dozen years ago, I helped encourage my neighbor to break the law.
I lived in Auburn, Alabama, where I was a resident scholar at the Mises Institute. At the end of my street lived Stacy Brown. She made the most delicious chicken salad I had ever tasted. Most chicken salad was lots of mayo and not so much chicken. Hers was the opposite.
She started selling it out of her home.
(This, my friends, is evidently not allowed.)
I was addicted to it, as were several of my friends at the Institute. We ate it on sandwiches, we ate it on crackers, whatever it took to get that salad from the container into our stomachs.
And then one day, it stopped.
We couldn’t get any more.
The health department had contacted her and ordered her to stop. They had obviously been put up to it by one of her crummy competitors.
We started going out of our minds. What were we going to do?
Thankfully, Stacy knew what to do.
She decided to open her own chicken salad restaurant, where she would serve multiple varieties of chicken salad, each one named after someone on our street.
It was a smashing success.
Today there are about 150 Chicken Salad Chick franchise restaurants all over the American southwest, and Stacy is looking to expand into other states.
(For a brief moment in 2016 I actually considered opening a Chicken Salad Chick location myself, believe it or not, as a side business, because the thing is a goldmine.)
Now although she knew a lot about chicken salad, she did not know about running a restaurant, and she certainly didn’t know about the legal and business ramifications of offering franchise opportunities.
You see where I’m going with this.
She didn’t reinvent any of this from nothing.
She read everything she could about it, and then modeled her own business after what works.
That turned out pretty nicely for her, I’d say.
Be like Stacy.
Today is the last day for the discount my friend has been running for us on the normally more expensive Project Restart. Here Kevin Fahey, one of my best friends in online business, shows you what he would do if he lost everything tomorrow: his mailing list, his social media following, everything. How would he rebuild from zero?
By watching him, you’ll see what works, and you won’t have to figure everything out from scratch.
Plus, I'm throwing in a bonus: my 30-minute, no-fluff, step-by-step explanation of the basic model someone who wants a simple unshutdownable business but is on a budget can start in on by today.
Remember: you like good deals. I like good deals.
And we both hate expired deals.
Go now, before a missed deadline haunts you forever:
Tom Woods