Shortly before the world ended, I was in a London hotel having a Skype meeting with a mysterious
man.
I first discovered this man through a friend of mine, who told me: go look at this guy's sales page.
So I did.
It was excellent. I was enthralled. But I already knew the information he was teaching in this particular product, so I decided not to buy.
And then, at the bottom, I saw the words, "Click here if you've decided not to buy."
I clicked.
I was taken to a video of the man himself: Marlon Sanders.
He was compelling, persuasive, and cantankerous. I had never seen anything like it. So I went ahead and bought a product I didn't even need, because I was so impressed.
Back to London and my Skype call, where I was picking Marlon's brain.
I told him: that video of yours made me buy.
He proceeded to explain the marketing theory behind it. He said it was taken from the old days of direct mail marketing. There would be an envelope inside the mailing that would say, "Open only if you have decided not to buy."
The letter inside would begin, "Frankly, [insert name], I'm surprised."
The letter would go on to say that the offer certainly seemed irresistible. And it would ask the person something like, "Would you mind writing down what you thought the offer was missing, and/or why you chose not to buy, and sending it to me?"
And apparently, for some psychological reason I can't recall, this tends to lead to more sales.
Marlon has been around forever and knows everything there is to know.
I'm in his private group, because of course.
In an industry full of fakes and jackasses, Marlon is the real thing.
Forget the next shiny object.
If you want a successful 2021, it will happen because you did something real.
Like this:
Tom Woods